Search engine marketing or SEM is a type of marketing in which brand awareness and product or service promotions are carried through paid advertisements on search engines such as Google and Bing. It is different from search engine optimization as search engine optimization is a way of generating traffic freely on search engine results by taking advantage of the knowledge of the search engine algorithm whereas, in search engine marketing or SEM, businesses pay these search engines to show their product on top of the results. In SEM, businesses buy ads on Google and Bing through Google Ads and Bing Ads respectively. Know more about search engine marketing at 5ive Media Pte. Ltd.

Search engine marketing includes marketing their content online with the help of keywords. Keywords are important in SEMs as well as in SEOs, keywords help businesses to drive awareness to their brand by taking advantage of the group of words or phrases entered by the user in the search engine box. These groups of words or phrases are called keywords. Buying advertisements by corresponding these keywords with the product, the businesses drive traffic and visibility of their website. 

Some of the advantages of employing search engine marketing are as follows:

Traffic

One of the sure-fire ways of driving traffic on your website through search engines such as Google and Bing is through search engine marketing. In comparison to search engine optimization, SEM is faster in generating leads as SEO takes a long time for businesses to find themselves on top of the results page.

Visibility

The natural way of getting visibility in search engines is through SEOs and as already mentioned previously, search engine optimization takes a longer time than SEM in generating leads because it has its own set of algorithms to follow and crack. However, if you can pay for advertisements on these search engines, then the chances of creating visibility become faster and quicker than SEOs.

Conversions and Results

Buying advertisements on Google and Bing put your content-driven product on top of the results page which increases the chances of sales conversion. It also produces better results and measurable data in real-time. It is also cost-effective and affordable for any small to large size businesses as it only charges according to the clicks on the advertisements. Thus, showing the impact of your business in real-time.

Search engine marketing is a type of marketing that allows businesses to buy ads on search engines and push their products on top of the results page. It is a quick way to generate leads and sales.