Capturing email subscribers is a brilliant way to extend the value of your marketing efforts. It gives you various more opportunities to convert website visitors and create touch points for upselling, retaining customers over the long-term.
It is a key communication channel and often undervalued in terms of importance. Below are useful tips and tricks to grow your email subscriber list.
1. Define Quality Subscribers
Before you start growing your email list, it is more important to define the subscriber base. It will help you target the most relevant and the potential customers for your B2B business. Without defining subscribers, your goals will be unclear.
2. Drive Traffic to Landing Page
In order to increase the email list and grow subscribers, you should drive the traffic to the landing page of the website. There should be something interesting in the form of an offer or promotion for the users. Then convince them to add their email list and become subscribers.
3. Provide Social Proofs
Social proofs are highly relevant for growing email list and making more users to subscribe. You can build trust with the users and customers through social proof. Add number of followers, likes, customer reviews and other important social aspects.
4. Create Relevant Content
A lot of users subscribe only for quality content. So you should explore such users and target them with your relevant content. It should be informative, engaging and of the highest quality. This will also help you get more subscribers when the content is shared.
5. Encourage Subscribers to Share
B2B companies should encourage customers to share the quality and research based content. Sharing is very helpful when it comes to getting more users and increasing email list. The number of shares will determine how many new subscribers you will get.
6. Create Lead Generation Offers
There are many options for lead generation offers. One can be to add an eBook or a whitepaper on the landing page. The page should ask the users to add their emails to download the file. It will be very helpful to grow the list of email subscribers.
7. Offer Free Tools
Many B2B business sites offer free tools, apps or lead generation software to the users. But in order to download it, the users have to add their emails. The site manages to get hundreds of new emails to increase the list of its subscribers. It is a great way to grow your email list.
8. Add Call-to-Action Buttons
Everyone looking to grow subscribers should add social media buttons on the landing page. It has a number of benefits. On one hand it increases trust among the users and on the other hand it will help you get more email subscribers for your business.
9. Publish Quality Content on Blog
There should be a blog of the B2B business site. Purpose of the blog should be to offer knowledge, educate the users and increase their awareness. They will surely subscribe to your blogs and you will get the most relevant subscribers.
10. Add Customer Reviews on Your Site
Some experts believe the customer reviews displayed on the B2B site are also helpful when it comes to increasing the email list. Users trust the reviews and these influence their decisions. They may actually become your subscribers after reading the reviews.